Importance of Personal Branding in Getting a Job


Technological innovation and globalization has played a huge role in making the job market more competitive. As a result, finding a job is more difficult than ever, even if you are highly skilled and qualified. Social media has also played a vital role in redefining roles that are now considered normal. Keeping this in mind, the lines between professional and personal lives are now blurred. Considering, the highly competitive market and a struggling economy, it is important for you to engage in personal branding if you want to find a job to your liking.

Understanding Personal Branding

The concept of personal branding is not new, it has been around for quite some time now. The purpose of this ideology is to identify and distinguishing the qualities and attributes that make you unique and different. This is done while keeping your potential employers in mind and what they look for so that you can reach them and find a way to achieve your employment goals. This makes it even more important for you to understand yourself along with your capabilities. This information is used to set yourself apart from the rest while communicating what you have to offer to the organization.

Personal branding is a powerful tool that can send a consistent and a powerful message. The purpose is to justify your standing. This can establish what you are best at and you will be viewed as an expert.

Can It Help While You Search for a Job?

The market is highly competitive, with each individual offering what employers are looking for. This makes it important for you to market yourself as a brand. As a commodity, you will have to understand your target audience if you are to succeed. You will have to convince them that they need you and that you have something to offer which no one else can provide. This is also a great way to embellish your resume and set yourself apart from the other candidates at the first step of the screening process.

Benefits of a Strong Personal Brand

Having a strong personal brand can provide a lot of benefits. Some of the benefits are as follows:

  • Once you undergo this process, you will be able to understand your abilities. It’s no surprise that you will develop a unique sense of self-understanding that will make you feel unique and confident. This in turn can benefit you by optimizing your strengths.
  • Since the purpose of this tool is to determine and distinguish the needs to be achieved, you can set your goals accordingly.
  • Once you have assessed what makes you unique, the information can then be used to make you visible so that it is easier for you to achieve your goals.
  • It proves to be highly effective in distinguishing you from the rest of the crowd. It will give you an edge over the other people applying for the same position even though they might be as or even more qualified than you for the job.
  • If you have managed to create a strong personal brand, it can do much more than get you the attention that you deserve. Since you know your strengths and what you have to offer to the business, you can negotiate a higher payday.
  • By creating a strong personal brand, you can create a persona that is not affected by challenges or downturns. Since you have something unique to offer, you will be able to stand steadfast regardless of the situation.

Creating a Strong Personal Brand

After understanding the importance of personal branding and the benefits it has to offer for you, the next step would be to start looking at yourself as a brand. This will play a vital role when you go about looking for a job. If you wondering how you can go about making your personal brand, here’s how:

·      Create a Brand Statement

Your brand statement is what makes a difference. It will be the first thing that will be viewed by the hiring manager. It is best to show them what you have to offer and sets you apart. This can allow them to understand your strengths and weaknesses, making you stand out. Putting a statement on top of your resume is highly advised to leave a positive impression.

·      Summarize Your Achievements

It is best to ensure that your achievements and accolades are at the top of your resume. Any potential employer will want to know of your achievements and capabilities that they can possibly benefit from by hiring you.

·      Flaunt Your Online Presence

Flaunting your online presence will give them a better understanding of who they are dealing with. This can include the social accounts you are currently using. Since it is your identity, by sharing these details your employer will have a glimpse of your personality.

·      Testimonials

If you are looking to leave an impression, there is no better way to do so than by incorporating testimonials within your resume. Since you are setting yourself up as a commodity, it is best to give references of the businesses you have worked for previously. It is important for you to keep in mind that this portion should take up a small part of your resume. This is due to the fact that you will fit the most relevant information in a concise and organized manner. It is obvious that the potential employer does not have the time to review resumes that have been spread across a number of pages.

Keeping these factors in mind, it is highly unlikely that you will fail in finding a job. At the same time, you will also be able to distinguish from the rest while benefiting from financial rewards at the same time. This will give you the best chance of getting a job and there is no better way that you can get the best chance to secure a job hundreds of other people might be seeking.

Finding the Ultimate Startup Job

startup job interview

So you think you are awesome and you firmly believe that you have the temperament and the skills for the dream startup job. Lucky you, the startup industry is one the most exciting industries to work for because it is growing by leaps and bounds. It is much talked about in the media and surveys often show that it is considered as the coolest place to be employed. This is not really surprising because what had been reported so far paint a very encouraging picture of how it is like to work for the likes of Google and Apple as well as emergent rock stars like Zynga and Twitter. These companies have introduced several innovations that keep their employees happy and even pampered, given amazing benefits such as daily free ride to work, gourmet food, a break room devoted to play or do some mini R&R, and so forth.

On a more important level, work in startups is much preferred because it is informal, irreverent, disruptive and has looser hierarchy that encourages a “cool” work culture, appealing especially to the young, adventurous and, most certainly, the ambitious. Many workers also gravitate towards the startup industry because of the opportunity. Companies begin small but the trajectory of growth is exponential.

But how does one go about finding work in the startup industry? The task is quite complicated because in a sea of jobs posted in the job market it becomes difficult to identify or determine which company is a startup. Also, most startups operate within a streamlined and hands-on approach to the hiring process. Needless to say, it is radically different from large corporations. Startups constantly scout for talents and the successful ones never stop. It is a core component of most startup HR strategy. According to a report, this is called “always be recruiting” motto. Unfortunately, this strategy banks on the personal network of those people working within the startup organization. So no matter how amazing, go-getter, doer, or can-do person you are, if your social circle – counting even the teeming number of acquaintances you have in Facebook – does not have any startup worker or functionary to recommend you or inform you of a job position, your chances of landing your dream job within the startup industry is close to zilch.
Fortunately, the startup industry is already maturing. There are already companies that are dedicated to startup job market. Some of the top startup job sites are Startuply, StartUpHire, Berlin Startup Jobs (capturing the buzzing startup market of Berlin) and our very own jobooh. Unlike becoming another Craigslist for startup jobs, we provide an excellent solution to the challenges entailed in matching startups with the winners and doers in the job market. Today, we serve as a job platform for startup industries in at least 50 countries. The concept is free to use where startups can post jobs, which are then accessed by thousands of applicants across the world.

Comparing Equity vs. Salary in a Startup

Joining a startup can be a risky career move. You may be compensated for your efforts in the form of equity rather than a monthly salary. The average person would consider this too big a drawback to even think about working at a startup. But is it really that bad an option? A clearer picture will emerge when you compare equity and salary at a startup.

Why Startups Offer Equity


It is quite obvious that startups cannot afford to pay huge salaries to qualified professionals in a bid to lure them to work here. However, the experience and expertise they bring to the table is too important to let go off. So, in order to compensate them for the efforts that they are putting in, they are offered stocks in the company. This is not a win-win situation for you. You never know how the stock of the company will perform, hence there is a chance you don’t make any money.

Equity vs. Salary


While working for a startup, it is reasonable to assume that the company will go through some drastic changes. Salaried employees are not affected by any changes to the structure or scope of the startup. Regardless of the fact that the company is doing well or not, you will be paid your salary that was agreed upon initially.

Since it’s a matter of company stock, you cannot actually take such a risk. Even though you may be an employee, you are a shareholder at the same time. These stocks may not have any value whatsoever. But with the growth of the business, you can expect the stocks to perform well and their prices will go up.  Moreover, once the business starts doing well, you will make a decent sum of money through your equity. The benefits don’t end just yet. Since your performance affects the bottom-line of the startup, you will play an active role in its growth and success.

Gauging the Success of the Business


If you do consider working in a startup, you will have to assess whether it has the credibility that is required for growth and prosperity. These two factors are directly proportional to the resulting value of the equity being offered to you. Therefore, it becomes even more important for you to gauge whether the business has the potential to be successful in the years to come.

Making this assessment is not as difficult as it may seem. You simply have to carry out a risk assessment of the company. Assessment methods like the SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis can give you a better picture of what you can expect from the company.

It all comes down to the option you are more comfortable with. There is no doubt that receiving a monthly salary gives you a sense of comfort and a degree of financial stability. On the other hand, receiving equity could lead to huge gains if the company takes off in the near future. So, there are benefits of both. The bottom-line is that you should not turn down the option of working in a startup just because you are offered equity instead of a salary.

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Reasons to Work at a Startup

When looking for a job, you might be tempted to apply at established companies only. Some people even turn down job opportunities at startups simply because the company is new and yet to gain a foothold in the industry. This is where they miss out on the numerous benefits of working in a startup. Here are some reasons why you should consider working for a startup:



Working at a startup offers you a flexible environment. You are not restricted by the usual policies that are implemented in larger organizations. It means that you can accomplish a task as you see fit. As long as the desired results are being delivered, the management will not object with the way you work in the organization. This flexibility can be motivating for almost any individual, you will not be constantly harassed by the higher management but you will be held accountable for the job assigned to you.

Opportunities for Growth

Startups Career Growth

Since startups are small-scale businesses, it offers you a unique opportunity to grow with the business. Not only will you be able to benefit from the experience but you will grow professionally as well. As the business expands, you will be the primary candidate for new openings within the organization. This can help you grow professionally and offers various perks as a result. It goes to show that you can carve out a position which can amplify over time.

Greater Responsibilities


In such organizations, the management requires its employees to be responsible and be able to adapt to new scenarios on a regular basis. You will not be restricted to a certain task but will be given more responsibilities if you prove worthy. They will push you towards versatility and growth thus increasing your productivity. This leads to better prospects in the future as you will know how to deal with stressful situations and also be able to find solutions for your problems.


Above view of consultant shaking hands with her client

Once you have become a part of the organization, your work and effort will be evaluated at every turn. Your hard work and efforts will not be in vain, you will immediately be recognized for your achievements. You will be praised for your dedication towards the company which will lead to better prospects in the process. In startups, the management is constantly monitoring its employees to ensure that they are taken care of and appreciated at the same time.

Positive Energy


Image credit

Since startups are new and fresh, the vibe is generally energetic. The individuals who are already onboard are full of enthusiasm. This can prove to be a motivational factor as the mood is distinctly positive, making the environment a fun place to work in.

Keeping these factors in mind, you will come to realize that the benefits of working in a startup outweigh the negatives. The pay may be lower but you will get more opportunities to grow and learn. If you are looking for a job, you should look for such opportunities to broaden your horizon rather than restricting yourself to finding jobs in a large company.

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Strategic Alliance jobooh – HR Matching

Strategic Alliance jobooh HR Matching

We are happy to announce that HR Matching has formed a strategic alliance with the Jobooh network.

With the strategic goal of HR Matching to establish an internationally unique network of job boards and Jobooh currently being in the process of globally expanding with regards to startup- and other job boards, this coalition is a logical step.

By joining forces, the two partners have immediately built the strongest network in Switzerland to promote startup jobs. A strong synergy is expected to evolve in the following months. /

Venture kick supported start-ups created over 1600 new jobs

Very interesting fact from Venture kick: Startups create jobs !

The privately funded initiative venture kick, which supports innovative start-up projects with up to CHF 130’000, celebrates its birthday. Five years ago, a jury pool of investors and experts met for the first time to carefully evaluate promising business ideas from Swiss universities. The balance sheet is impressive: so far, 247 projects have benefited from more than 9 million CHF. Their corporate valuation already exceeds the mark of a billion CHF. Read more >